Why Rubber Badges Are Making a Comeback in Branding
Promotional products such as branded rubber badges are making a comeback in branding and marketing. Many brands are now adding branded merchandise to their strategy to help break the monotony of online adverts. This revival has also been pushed by the fact that rubber badges last longer than regular digital ads.
The badges can be given away as freebies at marketing events or added to customer orders to transform the unboxing experience. In this article, we will dive deeper into why rubber badges are becoming a popular marketing product for both startups and global businesses.
The Power of Touch in a Digital World
Ever since the internet and smartphones became popular and advanced, digital ads have taken over marketing campaigns. However, digital adverts have become monotonous. Today, many people skip ads on YouTube or use ad blockers to block all adverts at once.
Rubber badges bring something new. They can spark conversations, something that digital media hasn’t done so well. Spotting someone wearing or carrying a rubber badge similar to yours also brings a sense of community, which is great for marketing.
Unmatched Customisation Options with Rubber Badges
Rubber badges allow you to explore different angles when it comes to design. You can make popular sports teams’ logos or caricatures of legendary anime and manga characters. You can have the badges personalised with the names of individuals and a witty slogan or a line that sparks hope.
The other good thing about rubber is that it allows for extraordinary detail and dimension. You can get 3D designs from Rocket Badge, which are better than 2D prints. For added impact, you can use glow-in-the-dark elements to make the badges pop at night.
A Statement of Durability and Sustainability
More and more people are becoming eco-conscious, not wanting to support habits that pollute Mother Earth. As such, many people are now leaning towards brands that support sustainability.
This can drive brand success, especially if you are big on promoting sustainable practices. Instead of using metal or wood to make promotional badges, why not use recycled rubber? This will result in less waste in landfills and require zero mining.
Also, rubber can withstand some rough handling before wear and tear takes over. This makes it the ideal material for manufacturing badges that can be used as keyholders. Something else, you can fit it in your pocket or wallet without worrying about other items getting scratched.
Cost-Effectiveness Compared to Other Materials
Rubber is cheaper than other materials used for making badges. In addition, you will spend less money making 3D badges from rubber than from metal or wood. The ROI will also be bigger if you choose to create limited edition badges for sale.
Whether you are making a few badges for your employees or mass-producing rubber badges for a marketing campaign giveaway, the long-term cost per unit will be lower. This makes rubber badges the best option for small businesses.
Summing up
Rubber badges offer an inexpensive yet impactful way of adding value to your branding and marketing campaigns. You can create lasting impressions on your customers and target audience without breaking the bank.
